Results do matter

Business, Intelligence, Results.

Actionable Insights.

How do you measure "actionable" ?

What works, and what doesn't?

What is the consequence of your B.I. driven actions?

Your B.I. tools give your insights.

Your business takes action as a response to these insights.

Then what? Did it change anything? How does it compare to before?

How do you know that the changes in business outcome were a result of your changes?

Would they have organically evolved anyway? 

You won't know the difference if you don't measure. 

And what do you measure? What is your base line? What do the numbers mean? 

Do you have the proper context to compare them? (trend?)

Are they comparable at all? (apples vs. oranges?)

Existential Questions:

- where are we? (Status)

- where have we come from? (Growth)

- where are we going? (Trend)

- what has gotten us here?
- where should we be going? (Goals)

- what will get us there? (Process)

Questions over questions, and to find the right answers is part of the B.I. puzzle.

Anybody can come up with numbers. But you need meaningful results.