Another shameless pitch for our sister blog "What the Future may hold":
Why is it so hard to predict the future?
I am cross-posting this because this question is very relevant to the Business Intelligence and Analytics space.
If you are in the business of predicting your business outlook, it is of little value if you don't frequently check course, to make sure you're on target of your prediction, or better yet, if you anticipated target has moved, and you may need to adjust your strategy.
This is where Agility & Pragmatism in Business Intelligence comes in.
Check your course often, adjust as needed
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