Ambient Analytics

A while back I talked about Augmented Intelligence, tools that help us humans make ever more complex decisions in our increasingly detailed and networked world. Business Intelligence is just a sub-section of that, with businesses being early adopters of tools that help efficiency, because they have the funding and sense for investing strategically. Eventually these tools go mainstream and become available for the masses. Just think about how computers evolved out of the corporate real into every day use by individuals.

Microsoft has this slogan, "Business Intelligence for the Masses", and was pretty successful in taking the tools & interfaces of traditional data warehousing & reporting to a more intuitive level, so more people could understand and adopt the technology. The Microsoft BI Stack doesn't really do anything groundbreakingly new from a functional solution perspective, but it shines in being fairly integrated and comparatively intuitive to use.

Along this philosophy, I believe that the next step in augmented intelligence will be a push for "Analytics for the Masses". This thought inspired my online identity as "Analytics-To-Go".

While the nitty-gritty under the covers is based on heavy statistical algorithms, usability will become a huge factor of success. And that does not just mean intuitive user interfaces. It also pertains to reliability, the confidence-factor. A tool can spit out all kinds of recommendations and answers, if the user doesn't trust it, there will be no use, no acceptance, no adoption.

The developments are already under way to address the intuitive user interface, for example car companies working with navigation solution providers on voice controlled human/machine interaction. This in itself is a fairly opportunistic field: voice recognition (tone, mode, speed, dialect/accent, etc)

Yet, there is a whole other layer of complexity to be solved for the results of the augmented intelligence system to be useful to the user. Keyword SEMANTICS.

Semantics is about context, "what does it mean?". The business man talks into his car computer "call my wife and tell her I am running late for dinner". The system will have to figure out who the wife is, how to reach her and what late means (inferred ETA?).

One way to go is to store all possible information in a huge database, akin to Deep Blue when playing chess against Grand Master Kasparov. More advanced and the trend is toward a Watson/Jeopardy approach: interactive learning, just as humans do. After all, intelligence is not just about putting many "facts" together, but considering newly evolving information, from different sources, putting them into proper context.

That's where sensors and higher level machine/environment interfaces come in. Just as humans relay on their biological senses to take in information about their surroundings, technology-driven data-acquisition will play a pivotal role in Ambient Analytics.  Just consider how modern automobiles have sub-systems constantly inquiring environmental information, like proximity to cars around, lane tracking, tire pressure, speed, location, deceleration/momentum, driver sleepiness and then take these information into account for active driver-assistance in augmented vehicle control: pro-active seatbelt tightening, brake-priming, lane departure alert, blind spot alert, steering wheel vibrating to keep drivers alert when they doze off etc.

These systems need to be highly adaptable and cannot rely on heavy top-down configuration/programming, or even static update schedules. The science behind this approach is called machine-learning. But the important part is that the science becomes usable in a practical scenario, not just functional, but user-acceptable. Again, confidence level drives adaption.

Also to consider, most corporate-drive analytics solution tend to be rather top-heavy, aimed at strategic insight. This is in line with many business' investment horizon. The opportunity though, in the mass market is more for tactical decision making assistance (another angle on augmented intelligence). The "for the masses" market breakthrough will be in delivering "just enough, and just right", and not over build, or over engineer, losing perspective of the actual opportunity. Integration of all the tactical solutions will be an evolution that can only emerge from the bottom up, i.e. adoption, and how users apply it. Just like kids rarely ever use their toys the way they were intended, but put them together in new creative ways the adult toy designers never dreamt of. Give the end user flexible tools and they will come up with new uses.

Tactical Analytics will be the new killer app!

So the high-level approach to augmented intelligence is to solve the systematic & market challenges of:

• Usability (e.g. natural language interface, high confidence level)
• Context (semantics, the situational meaning of things, the users's perspective)
• Active Machine Learning (tracking changes, reconciling different information sources, applying to contexts)
• Shift from Strategic to Tactical Analytics (focused opportunities will eventually merge into broader strategic patterns through social adaption, exchange, and user creativity)

The concepts are becoming mature, and the technology is largely there. The opportunity moving forward will be integrating it into useful products, creating the next killer application, just as mobile device adoption exploded when the intuitive touch interfaces, coupled with built-in camera, location awareness (GPS) and network-connected multi-media hub came all together in a handy package. And mobile devices will most likely play a key role in the augmented intelligence evolution.